General Motors said Monday it was creating a new organization to help identify ways to make more money as the automaker moves into electric vehicles.
The new organization, called Commercial Growth Strategies and Operations, will be led by veteran GM executive Steve Hill starting Friday. Hill has served as vice president of Chevrolet since November 2019.
The new group will oversee the GM Fleet, US Sales Operations and EV Retail Innovation teams, whose leaders will report to Hill.
This new group will work across all GM brands, with a focus on vehicle sales, to help grow the brands and improve GM’s market position. Additionally, it will help identify ways in which GM can develop both new business and new revenue, GM spokesman Sabin Blake said.
At her Investor Day in October, GM CEO Mary Barra said GM will double its annual revenue by 2030 by switching to electric vehicles. Barra said much of that revenue growth would come from GM’s new businesses such as its upcoming electric vehicles, BrightDrop and OnStar Insurance electric delivery trucks, as well as future software that would open revenue streams through subscriptions. .
“The Business Growth Strategies and Operations organization is well positioned with this leadership team to drive the continued growth and profitability of our dealerships and GM, while managing our transition to an all-electric future,” said Steve. Carlisle, GM executive vice president and president of GM North America in a statement.
Under Hill’s leadership, Chevrolet introduced several significant products, including the Corvette C8 and the Bolt EUV, an SUV styling of the EV. It also unveiled the 2024 Silverado EV in January, which will be Chevrolet’s first all-electric pickup.
But Hill also had to navigate the 2017-22 global EV and EUV Bolt recall for a potential fire hazard. About 140,000 bolts were part of the recall and the Orion assembly plant, which builds the bolt, has been idle since late last year as GM and its battery supplier LG Energy Solutions work to replace the batteries. defective. Orion is expected to restart production on April 4.
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GM has named Scott Bell to replace Hill as vice president of Global Chevrolet. Bell is president and chief executive officer of GM Canada. He will be repatriated to the United States to lead Chevrolet.
GM Canada credits Bell’s leadership with helping it achieve profitable sales growth and build strong relationships with the Canadian dealer network. Bell led significant investments in manufacturing operations in Canada, including the reopening of the Oshawa assembly in Ontario to build vans and the conversion of the CAMI assembly to produce BrightDrop’s electric delivery vans. CAMI is the first large-scale electric vehicle factory in Canada.
Marissa West will replace Bell at GM Canada. She is currently GM’s Executive Chief Engineer for Midsize Trucks, Medium Duty Trucks and Minivans.
These new senior management appointments take effect Friday.
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