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Why the Phoenix Suns chose this party planner to design a new t-shirt

Why the Phoenix Suns chose this party planner to design a new t-shirt

He first sold candy. Then he sold tickets to parties – some of the biggest parties in the Valley.

Now, entrepreneur and social media influencer JT Holmes has added streetwear to his portfolio, selling t-shirts and hoodies straight from Phoenix.

In September 2020, Holmes started Modern Rockstars, an urban streetwear company. But his brand is just an extension of what the blue-haired, party-loving businessman has built over the past few years.

Since its inception, Holmes has sold over 5,000 oversized graphic t-shirts and hoodies. In February 2022, he collaborated with the Suns for Black History Month with a limited edition design. All 300 Phoenix Suns shirts sold out in the month at the Suns Team Shop in the Footprint Center.

I took a year, it already pays off tenfold,” Holmes said. “Who starts a brand and works with the Suns a year later? Who do this ? It motivates me.”